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Phoenix police have identified the bicyclist who died Saturday after crashing into a semi-truck.

Rubina Pina Herrara, 57, was riding his bike west on the north sidewalk of Buckeye Road near 24th Avenue about 4 p.m. when he swerved to avoid a light pole and lost control of his bike, Phoenix Police Department spokesman Officer James Holmes said. He fell into the road and hit the side of the semi-truck, which had been driving in the curb lane.

Herrara suffered serious head trauma and was taken to the hospital where he was pronounced dead, Holmes said.