The campaign seeks to highlight the plight of children on the world’s roads; generate action to better ensure their safety; and promote the inclusion of safe and sustainable transport in the post-2015 development agenda.

The centrepiece of the #SaveKidsLives campaign, which was launched in November 2014, is a child declaration, developed with input from children around the world.

The campaign invites all road safety policy-makers and advocates to “sign it”, “show it”, and “deliver it” to those in charge of road safety in countries and communities during the Week.

Governments, international agencies, civil society organizations, private companies - all of us who travel the world's roads - are encouraged to plan and host events on 4-10 May 2015 to mark the Third UN Global Road Safety Week.

Read more at United Nations Road Safety Collaboration